About CruxOCM
The Crux of Control
AI-powered automation for industrial environments where failure is not an option — safer control-room operations, higher throughput, lower OPEX.
Why industrial autonomy
Manual control limits performance and increases risk.
Autonomous execution lets operators run closer to optimal limits — responding to change while keeping safety, without new capital infrastructure.
What we do
Automate and optimize control-room operations
Pipelines and gathering systems — with operators still in authority.
- Automates operating procedures
- Continuously optimizes system performance
- Reduces human error while preserving operator oversight
- Scales across assets without new physical infrastructure
Origin
Born in the control room
Founded in 2018 by Vicki Knott and Roger Shirt — engineers who lived the limits of manual control. Built for correctness and trust; now deployed across North American midstream.
Milestones: pipeBOT™ (2020), leanOPT™ / maxOPT™ (2021), gatherBOT™ and a process patent, and a $17M Series A led by M12 in 2024.
Operators, physicists, and control engineers.
Leadership
Vicki Knott, P.Eng.
CEO & Co-Founder
Roger Shirt, PhD, P.Eng.
Co-Founder
Executive team
Adam Marsden
CRO
Carlos Garcia-Alvarado
CTO
Richard Duggan
VP Sales
Alexander Li
VP Finance
Recognition
Silver Stevie® Award
Energy Industry Innovation · 2023
ASTech Award
AI/ML Advancement · 2024
Press
View more →Backed for scale
$17M Series A led by M12
Microsoft’s venture fund — supporting architecture-led industrial autonomy for critical energy infrastructure.